The Book Pile

I like books. I don't read books very fast. Therefore,  I see books I want to read before I can read them. And thus, the book list. I now share the list of the 15 books I hope to read in the next year or so:

1) Don't Call It a Comeback: The old faith for a new day -- ed. Kevin DeYoung
2) Are We Winning? Fathers and Sons in the New Golden Age of Baseball -- Will Lietch
3) The Next Story: Life and Faith After the Digital Explosion -- Tim Challies
3) Instruments in the Redeemer's Hands -- Paul Tripp
4) Strength to Love -- Martin Luther King, Jr.
5) How Lucky Can You Be? -- Buster Olney
6) Churchill -- Paul Johnson
7) Surprised by Grace: God's Relentless Pursuit of Rebels -- Tullian Tchividjian
8) Quitter - Jon Acuff
9) Flashbang: How I Got Over Myself - Mark Steele
10) Why We Love the Church: In Praise of Institutions and Organized Religion -- Ted Kluck
11) The Hidden Life of Prayer: The Lifeblood of the Christian -- David McIntyre
12) All the Pretty Horses -- Cormac McCarthy
13) This Side of Paradise -- F. Scott Fitzgerald
14) Transforming Grace -- Jerry Bridges
15) The Good News We Almost Forgot: Rediscovering the Gospel in a 16th Century Catechism -- Kevin DeYoung


Papa John

Neither remotely interesting nor funny, yet on my television

John "Papa John" Schnatter, according to the fountain of knowledge that is Wikipedia, once sold his Chevy Camaro for $2,800 to start financing his family business, and then purchased it back in 2009 for $250,000. In 1998 he was the Ernst & Young Retail/Consumer Entrepreneur of the Year. Neat. But why is he on my television all the time?

For the life of me, I do not understand the Papa John's marketing strategy. The commercials feature him talking about his favorite pizza and how he started his company, and then they end with him doing some incredibly awkward little laugh after he does the "Better Ingredients, Better Pizza" slogan, as if to say, "man, that slogan that I made for my pizza company is funny! And I'm pretty funny too! More commercials! With me!" And then John pushes his favorite pizza, which is: pepperoni, sausage and four cheeses. That's the best you can do, John? Pepperoni, sausage, and four cheeses? A. Four cheeses isn't necessary. It just isn't. Only two cheeses contribute to a pizza: mozzarella (obviously) and maybe parmesan (if that's what you're all about). B. Breaking some new ground with pepperoni and sausage there, copernicus. C. Not one interesting ingredient? (Hint: mine is banana peppers). 

If I was Papa John's, I'd spend 30 or 60 seconds talking about the Garlic Butter cup that's placed in the pizza box. That is out of this world. Papa John? I'm just not sure why he's there, and he's making me uncomfortable. Yeah, it's your company and you started it up, but that has to be the pinnacle of self-absorption to be like, "hey, I'm going to be our main marketing tool!" Just talk about your pizza and your Garlic Butter, which is awesome.