5/3/11

Papa John

Neither remotely interesting nor funny, yet on my television

John "Papa John" Schnatter, according to the fountain of knowledge that is Wikipedia, once sold his Chevy Camaro for $2,800 to start financing his family business, and then purchased it back in 2009 for $250,000. In 1998 he was the Ernst & Young Retail/Consumer Entrepreneur of the Year. Neat. But why is he on my television all the time?

For the life of me, I do not understand the Papa John's marketing strategy. The commercials feature him talking about his favorite pizza and how he started his company, and then they end with him doing some incredibly awkward little laugh after he does the "Better Ingredients, Better Pizza" slogan, as if to say, "man, that slogan that I made for my pizza company is funny! And I'm pretty funny too! More commercials! With me!" And then John pushes his favorite pizza, which is: pepperoni, sausage and four cheeses. That's the best you can do, John? Pepperoni, sausage, and four cheeses? A. Four cheeses isn't necessary. It just isn't. Only two cheeses contribute to a pizza: mozzarella (obviously) and maybe parmesan (if that's what you're all about). B. Breaking some new ground with pepperoni and sausage there, copernicus. C. Not one interesting ingredient? (Hint: mine is banana peppers). 

If I was Papa John's, I'd spend 30 or 60 seconds talking about the Garlic Butter cup that's placed in the pizza box. That is out of this world. Papa John? I'm just not sure why he's there, and he's making me uncomfortable. Yeah, it's your company and you started it up, but that has to be the pinnacle of self-absorption to be like, "hey, I'm going to be our main marketing tool!" Just talk about your pizza and your Garlic Butter, which is awesome.

1 comment:

alan said...

banana peppers are so boss.

great on sandwiches, too.